The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai
Client: Ujjivan Small Finance Bank Category: Multicultural Impact
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Multicultural Impact
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Multicultural Impact
Love Means Everything
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client: Gatorade Category: Multicultural Impact
4000 Cover Stories
Agency: Forsman & Bodenfors Canada / Toronto + Veritas Communications / Toronto + PHD Media Canada / Toronto + Aboriginal Printing Corporation / Toronto
Client: Native Women's Resource Centre of Toronto (NWRCT) Category: Multicultural Impact
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Brand Placement
Domino's Delivery Player
Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client: Domino's Pizza Category: Brand Placement
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk Category: Craft / Printing & Production
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
The Candual
Agency: TBWA\Switzerland AG / Zurich
Client: IKEA Switzerland Category: Brand Identity / Single Item
Immortal Membership
Agency: Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client: Royal Ontario Museum Category: Brand Identity / Single Item
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Sound Mixing
Non-Fungible Ads
Agency: Meta / New York City + 1stAveMachine
Client: Meta Category: Brand Building / Intra-preneurship
Gamer Asylum
Agency: Ogilvy / Singapore
Client: ARTOTEL Group Category: Experiential / Brand Installations
Mannequin Spectators
Agency: Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client: Oechsle Category: Experiential / Brand Installations
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Public Relations
The Postponed Day
Agency: Grey Argentina / Buenos Aires
Client: LALCEC Category: Innovation & Transformation / Innovation in Public Relations
The Friendly Break Up Collection
Agency: Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client: Fontenla Category: Innovation & Transformation / Innovation in Public Relations
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Innovation & Transformation / Innovation in Public Relations
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Community Building
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Community Building
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Community Building
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein Category: Community Building
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Community Building
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library Category: Creative Use of Data
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Experiential & Installations / Experiential & Immersive
Deals Stuck in Time
Agency: NORD DDB / Stockholm
Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Dumpster Deli
Agency: Publicis Kitchen / Oslo + Tina Agent / Oslo
Client: Future in our hands Category: Experiential & Installations / Experiential & Immersive
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Experiential & Installations / Experiential & Immersive
Inside Jobs
Agency: DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client: VOLKSWAGEN GROUP FRANCE Category: Experiential & Installations / Experiential & Immersive
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client: Sea Shepherd Category: Experiential & Installations / Experiential & Immersive
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
The Art of Self Examination
Agency: DAVID / Buenos Aires
Client: MACMA Category: Experiential & Installations / Experiential & Immersive
The Anti-Harassment Glasses
Agency: AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client: Diageo Category: Experiential & Installations / Experiential & Immersive
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Experiential & Installations / Experiential & Immersive
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Experiential & Installations / Experiential & Immersive
Award:
2023 Cultural Driver Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Multicultural Impact
Annual ID:
OS23_CD024M
Award:
2023 Cultural Driver Merit Award
Agency:
El Ruso de Rocky / Madrid + Agosto / Madrid
Client:
J&B
Title:
She
Category:
Multicultural Impact
Annual ID:
OS23_CD025M
Award:
2023 Cultural Driver Merit Award
Agency:
FCB / Toronto
Client:
Canadian Down Syndrome Society
Title:
The Mindsets Paper
Category:
Multicultural Impact
Annual ID:
OS23_CD026M
Award:
2023 Cultural Driver Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Multicultural Impact
Annual ID:
OS23_CD027M
Award:
2023 Cultural Driver Merit Award
Agency:
We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Multicultural Impact
Annual ID:
OS23_CD028M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client:
Gatorade
Title:
Love Means Everything
Category:
Multicultural Impact
Annual ID:
OS23_CD029M
Award:
2023 Cultural Driver Merit Award
Agency:
Forsman & Bodenfors Canada / Toronto + Veritas Communications / Toronto + PHD Media Canada / Toronto + Aboriginal Printing Corporation / Toronto
Client:
Native Women's Resource Centre of Toronto (NWRCT)
Title:
4000 Cover Stories
Category:
Multicultural Impact
Annual ID:
OS23_CD030M
Award:
2023 Gaming Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Placement
Annual ID:
OS23_GA015M
Award:
2023 Gaming Merit Award
Agency:
MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client:
Domino's Pizza
Title:
Domino's Delivery Player
Category:
Brand Placement
Annual ID:
OS23_GA016M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Printing & Production
Annual ID:
OS23_OH094M
Award:
2023 Pharma Merit Award
Agency:
21GRAMS
Client:
AstraZeneca
Title:
Under a Rock
Category:
Craft / Art Direction
Annual ID:
OS23_PH029M
Award:
2023 Pharma Merit Award
Agency:
McCann Health London, an IPG Health Company + Jelly / London
Client:
CSL
Title:
The Cholesterol Factory
Category:
Craft / Art Direction
Annual ID:
OS23_PH030M
Award:
2023 Pharma Merit Award
Agency:
FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Craft / Art Direction
Annual ID:
OS23_PH031M
Award:
2023 Pharma Merit Award
Agency:
Edelman / New York
Client:
AstraZeneca
Title:
Up The Antibodies
Category:
Public Relations
Annual ID:
OS23_PH026M
Award:
2023 Design Merit Award
Agency:
TBWA\Switzerland AG / Zurich
Client:
IKEA Switzerland
Title:
The Candual
Category:
Brand Identity / Single Item
Annual ID:
OS23_DE067M
Award:
2023 Design Merit Award
Agency:
Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client:
Royal Ontario Museum
Title:
Immortal Membership
Category:
Brand Identity / Single Item
Annual ID:
OS23_DE068M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Sound Mixing
Annual ID:
OS23_MS059M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Sound Mixing
Annual ID:
OS23_MS060M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + 1stAveMachine
Client:
Meta
Title:
Non-Fungible Ads
Category:
Brand Building / Intra-preneurship
Annual ID:
OS23_BS035M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy / Singapore
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM069M
Award:
2023 Direct Marketing Merit Award
Agency:
Fahrenheit DDB / Lima + Oechsle / Lima + Creasonica / Lima + Playroom / Lima
Client:
Oechsle
Title:
Mannequin Spectators
Category:
Experiential / Brand Installations
Annual ID:
OS23_DM070M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR081M
Award:
2023 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
LALCEC
Title:
The Postponed Day
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR082M
Award:
2023 Public Relations Merit Award
Agency:
Wunderman Thompson / Lima + Fontenla / BUENOS AIRES
Client:
Fontenla
Title:
The Friendly Break Up Collection
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR083M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR084M
Award:
2023 Public Relations Merit Award
Agency:
MullenLowe / Singapore
Client:
iSEE
Title:
Leave With Pride
Category:
Community Building
Annual ID:
OS23_PR057M
Award:
2023 Public Relations Merit Award
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
mycar
Title:
R Plates
Category:
Community Building
Annual ID:
OS23_PR058M
Award:
2023 Public Relations Merit Award
Agency:
Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Community Building
Annual ID:
OS23_PR059M
Award:
2023 Public Relations Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Community Building
Annual ID:
OS23_PR060M
Award:
2023 Public Relations Merit Award
Agency:
Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Community Building
Annual ID:
OS23_PR061M
Award:
2023 Public Relations Merit Award
Agency:
TAXI
Client:
Amnesty International
Title:
The Systemic Racism Pin
Category:
Community Building
Annual ID:
OS23_PR062M
Award:
2023 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Community Building
Annual ID:
OS23_PR063M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
Utility / Ecommerce
Annual ID:
OS23_IN047M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
BBH USA
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Annual ID:
OS23_IN048M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Annual ID:
OS23_IC034M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Visual Craft / Animation
Annual ID:
OS23_IC035M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client:
Rio Grande do Sul Public Library
Title:
Read a Woman
Category:
Creative Use of Data
Annual ID:
OS23_IC029M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Annual ID:
OS23_IC030M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH064M
Award:
2023 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH065M
Award:
2023 Out of Home Merit Award
Agency:
Publicis Kitchen / Oslo + Tina Agent / Oslo
Client:
Future in our hands
Title:
Dumpster Deli
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH066M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH067M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Paris + VOLKSWAGEN GROUP FRANCE + THE / Paris + AllSo / Paris
Client:
VOLKSWAGEN GROUP FRANCE
Title:
Inside Jobs
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH068M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Tebber Nekkal / Amsterdam + Chuck Studio's / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH069M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London
Client:
Twitter
Title:
Tweet Scarves
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH070M
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH071M
Award:
2023 Out of Home Merit Award
Agency:
DAVID / Buenos Aires
Client:
MACMA
Title:
The Art of Self Examination
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH072M
Award:
2023 Out of Home Merit Award
Agency:
AlmapBBDO / São Paulo + Zepp Filmes / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Anti-Harassment Glasses
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH073M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client:
Carling Black Label
Title:
Bride Armour
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH074M
Award:
2023 Out of Home Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH075M
